Smart Money Is Loading Up on Gold Again — With $5,000 in Sight

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Europe's largest asset manager is betting gold hits $5,000 by year-end, and it's not alone — a cohort of firms overseeing $27 trillion has quietly rebuilt bullion positions after this year's pullback.

When gold retreated from its all-time high earlier this year, some of the world's most sophisticated money managers didn't head for the exits — they reached for their checkbooks. Amundi SA, Europe's largest asset manager, Pictet Asset Management, Robeco Institutional Asset Management, and Fidelity International have all added to gold holdings trimmed during the correction, according to a Bloomberg report published September 4, 2026.

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